Category: Thought Piece

How Data from Other SMBs Can Help Shape Your Holiday Campaigns

Learn more about using data to shape your holiday marketing strategy by joining AdRoll and Springbot for a webinar called “Have Your Best Holiday Season Ever: How Data from Other SMBs Can Help” on October 6th at 2:00pm ET. Save your seat by registering here!...

【前編】プログラマティックは、もっとクリエイティブに寄り添うべき?

プログラマティックテクノロジーは新しい市場を開拓しただけでなく、広告主、代理店、広告プラットフォーム、さらには媒体社との関係性をさらに強化しています。購買意欲の高いユーザーへのターゲティングや質の高い広告枠の買い付けが可能となるテクノロジーが革新的に進化を遂げていく一方で、広告クリエイティブのテクノロジーについてはまだまだ進化の途中です。

Challenges and Opportunities for Gaming Marketers in 2016

The gaming industry has undergone a huge shift over the past decade. From brick-and-mortar locations to a predominantly online marketplace, the industry has reinvented itself. As new technologies are created and a shift to mobile is emerging, game marketers need to be smarter than ever...

Innovating on Transparency

At AdRoll, transparency has always been a core value. This value shapes day-to-day interactions within the company, and it guides us as we build products for our customers. Transparency matters. And the recent news regarding litigation between two of our respected competitors highlights why. Recently,...

How Dr. Martens’ Kyle Duford Laces Up The Perfect Holiday Marketing Plan (Part 2)

As many retailers know, the busiest time of year is around the corner. With the hustle and bustle of the holidays quickly approaching, we asked Dr. Martens’ Vice President of Digital, Kyle Duford, how he approaches the peak shopping season. Check out the first part...