Category: Thought Piece

11 Ways Valentine’s Day Affects Ad Performance

At AdRoll, we’re pretty passionate about performance marketing. Because of this, we wanted to know more about Valentine’s Day campaigns than simply which demographic buys the most chocolate! The AdRoll EMEA office took a deep dive into the pool of love to find out how...

AdRoll Joins Amicus Brief

Yesterday, AdRoll joined forces with almost 100 organizations including Google, Facebook, Apple and Airbnb in filing an amicus brief in State of Washington & State of Minnesota v. Trump. The case challenges the recent executive order establishing restrictions on immigration and international travel based on...

My First Year as an SDR at AdRoll

I started working at AdRoll as a Sales Development Representative (SDR) in January 2016. I can’t believe how quickly the year has flown by and all the things that I’ve learned along the way. AdRoll has given me the experience of working in a fast-paced,...

Why Retailers Should Run Facebook and Instagram Ads Together

For as often as we check our phones and work on our laptops throughout the day, it’s no surprise that social media is a vital channel for eCommerce marketers. In fact, nearly 20% of time spent across mobile and desktop is dominated by social sites....

[Infographic] Why You Should Keep Running Holiday Campaigns into the New Year

Want to learn more? Sign up for our webinar on January 5th! Many marketers are aware of the importance of investing in digital marketing throughout November and December. But those who aren’t looking beyond Christmas may be missing out on key opportunities to use their...

Rollin’ Remotely: Q&A with Remote Employees at AdRoll

This week, we sat down with AdRoll remote employees, Brian Ecker, Anthony Mayer, and Oscar Arbelaez to discuss how their experience has been. Brian Ecker works from Annapolis, Maryland. He has been rollin’ with us for over a year and a half and is a...

5 Lessons learned from starting a D&I program at AdRoll

Two years ago, a small group of AdRollers got together to launch our Diversity and Inclusion initiative.  Before starting a Diversity and Inclusion initiative, it’s important to ask yourself why you’re doing this. Diversity and Inclusion at every organization is deeply personal and rooted in...

[Infographic] Why Thanksgiving Weekend Could Make or Break your Entire Holiday Season

Many marketers have already moved on to planning for the first half of 2017 and beyond. But when we unwrapped consumer purchasing behavior over the holiday season, we found some incredible results. Before you lock up your spend for Thanksgiving weekend, take a look at this...

6 Key Takeaways from Web Summit 2016

Last week the AdRoll EMEA Marketing team descended into Lisbon to soak up all that Web Summit 2016 had to offer. Here are our key takeaways from the talks we attended and the conversations we took part in.  1. Lisbon is amazing Having decided to...

Full-Funnel Marketing Strategies with AdRoll

The funnel is a well-understood marketing concept that is usually split into three stages—each of which presents marketers with a unique set of challenges. At the top, marketers generate awareness. In the middle, they nurture potential customers. And at the bottom, they turn prospects into...

【後編】プログラマティックは、もっとクリエイティブに寄り添うべき?

-2つの融合が生み出す次なるディスプレイ広告の時代-

[Customer Corner] Tips for Using Retargeting to Drive ABM Success (Part 1)

During my B2B marketing career, I’ve noticed one universal truth time and time again. Very few companies want to be first in the pool when it comes to adopting an emerging technology. Given this environment, I’m passionate about customer marketing campaigns—they’re a vital part of...