Category: Thought Piece

How AdRoll cut our retargeting CPA in half using Dynamic Ads for B2B

Working at AdRoll has many perks. From Monday night dinners and monthly wine tastings, to team outings and the obligatory ping-pong tables—the list is pretty long. But one of my favorite perks as a member of AdRoll’s marketing team, and as a certified digital marketing...

[Infographic] Father’s Day Shopping Trends for Digital Marketers

Online sales for Father’s Day have been exploding and, with almost one-third of Americans planning to do their shopping online this year, it’s time for marketers to sit up and take notice. We analyzed 35,000 AdRoll advertisers during the two weeks leading up to Father’s Day...

5 Ways Marketers Are Thinking about Native Ads in 2017

Native advertising is becoming a must-have for every business. Whether on social media or across the web, marketers are seeing a big opportunity to share their message in a way that matches how people browse online. What makes native ads so effective is their ability...

[Expert Advice] Converting Leads into Paying Customers with Retargeting

Today, we feature a guest post from Ty Magnin, the Director of Marketing at Appcues—a customer engagement software that helps marketers and product people improve their onboarding code-free. If you like what you read, don’t forget to check out our comprehensive new web page on...

採用の際の偏見をなくす4つの方法 著:スレッシュ・カーナ(AdRoll CRO)

本記事は弊社CBOスレッシュ・カーナがInc.comの寄稿記事として執筆した記事を転載し、本ブログで公開したものです。 紹介による採用はシリコンバレーにおける採用の不可欠な要素です。しかし、全ての採用を紹介ベースにしてしまうとだと企業の競争力強化につながる労働力の多様性を生み出せないこともあります。AdRollは最近、採用に無意識のバイアス(偏見)が生じてしまうことを再認識しました。

4 Ways to Overcome Recruiting Bias

This article was originally featured as an exclusive for Inc.com. Employee referrals are the lifeblood of Silicon Valley recruiting—but they don’t always produce the diverse workforces that can drive companies to outperform. We recently learned this firsthand when we discovered our own unconscious recruiting bias....

10 Surprising Marketing Trends for 2017

Every winter, we put a finger to the pulse of over a thousand marketers across North America to get a sense of how they’re approaching their advertising campaigns in the coming year. We take this information and put it into our annual State of Performance...

The 3 Most Important KPIs For SDR Awesomeness

In B2B sales, it’s easy to become overwhelmed with various metrics and key performance indicators. These include KPIs like the number of calls made, open rate, total pipeline generated, the number of minutes talking with a prospect, and so on. As a result, it can...

連載【AdRollが誇る「テックウーマン」】Vol. 1

男性社会のイメージを持ちがちなテクノロジー業界のエンジニアリング職ですが、AdRollではたくさんの女性エンジニアが存在し、活躍しています。 この連載ではそんな女性にスポットライトをあて紹介いたします。彼女たちのユニークなバックグラウンドやエンジニアになるまでの経緯など、仕事の内容だけでなくその女性そのものにフォーカスし話を聞きました。 ※このブログ連載は、AdRoll.comの連載を翻訳したものです。 オリジナルブログ→https://blog.a…men-of-adroll(デイビッド・ローペズ著)

2017: The REAL Year of Attribution

Nearly 60 percent of Marketers Plan to Change their Attribution Model in 2017 Download our 2017 State of Performance Marketing Report I’m often asked, “What will be the header bidding of 2017?” Now I know my answer to that question. For several years, industry experts...

[Interview Series]: The Importance of D&I in Tech

As we all know, diversity and inclusion (D&I) is a hot topic of conversation. It’s a motivating factor behind surveys, data, articles, lawsuits, and actions that make our workforce diverse and inclusive. In the fields of AdTech & STEM especially, initiatives are being built in...

Series: Tech Women of AdRoll

When I first joined the tech industry, I was unaware of the lack of diversity in the space—particularly the small number of women in tech. During my time at AdRoll, I have had the amazing opportunity to meet and work with some of the most...