Customer Corner

[Customer Corner]: Leveraging Your Brand to Fuel Performance Marketing

Peerspace is an incredibly diverse platform that provides professionals and consumers access to unique spaces. Our audience comes from a wide variety of industries—from production and technology to consumer needs like birthday parties and bridals showers. This means that our target demographic includes just about...

[Customer Corner] The 4 CRM Lists Digital Marketers Should Be Running With Every Campaign

There are over 70 million search results for the marketing axiom, “right message, right person, right time,” and in my digital marketing career, I know I’ve used it several hundred times to explain how digital marketing campaigns are supposed to be built. Of course, it’s...

3 Ways to Boost Your Facebook Ad Performance

It’s well known that Facebook can be a fantastic place to connect with your audience. But how do you make the most of each Facebook campaign to do so? For many brands, having access to 1.18 billion daily active users and several ad types can...

How AdRoll uses AdRoll for Self Promotion

As digital marketers here at AdRoll, we have the privileged position of being completely immersed in the marketing space—we’re digital marketers that use a marketing technology product to market to other digital marketers. How meta. Given our unique position, we’re often asked how we leverage...

[Customer Corner] 4 Tips on Increasing Acquisition with Retargeting

Consumer retargeting has been a topic of conversation for years and is now part of the standard marketing technology stack for many B2C companies. For the B2B industry, however, there has been a slower adoption rate. For some, the challenge has been identifying effective retargeting...

Set Yourself Up For Success: Build a Conversion Segment

An effective segmentation strategy is essential for your digital marketing. By grouping target audiences by segment, advertisers can easily setup intent-based campaigns, messaging to consumers based on their unique demonstrated interests. Segmentation paves the way for personalized product ads to shopping-cart abandoners, or general branding...

Optimization Tactics That Work

You keep your retargeting programs on track by measuring campaign metrics: CPA, CPC, ROI, and more. Hit those campaign goals with these optimization tactics: Personalized messaging and creative Most popular ad sizes on mobile and web. Effective ad campaigns count on great creative. But be careful:...

Segmentation: the key to an effective retargeting strategy

I’ve just published the second column in my “Get with the Program(matic)” series for New Zealand’s StopPress  on programmatic ad buying and retargeting best practices. In my second edition, we talk about the basics of audience segmentation. Poor (or no) segmentation is one of the...

Advanced Segmentation Strategies to Organize User Intent

Basic URL segments—based on specific pages users visited on your website—are easy to build, and a simple way to organize user intent to deliver targeted ads. But there may be certain cases in which your website doesn’t cater to URL segmentation, or you want to...

Audience Exclusion: Create synergy between retargeting and display campaigns

AdRoll’s centralized dashboard allows you to reach customers cross-platform, whether they’re surfing the web, checking Facebook, or posting on Twitter. Being cross-platform gives advertisers massive reach and the ability to create customized messaging and frequency cap rules based on very specific audience segments. Advertisers are...

Quick Tips for B2B Retargeting Success

Though online retailers were the earliest adopters of advanced retargeting strategy, B2B companies are now joining the ranks at a breakneck pace. The ability to leverage intent data, or information about people’s interests and purchasing intentions based on their interactions with an advertiser’s website, is...