News

AdRoll Joins Google in Creating a Seamless Advertising Ecosystem with the Official Launch of HTTPS/SSL

AdRoll’s strategic migration to encrypted servers reduces the complexity of advertising in a secure environment for advertisers and provides a safer browsing experience to users AdRoll, the world’s most widely adopted retargeting platform, today announced that all AdRoll display ad inventory will be encrypted to...

AdRoll Fights Invalid Traffic Surge, Blocks IE7

In July 2014, an invalid traffic attack on IE7 browsers began causing trouble for advertisers and marketers in the US. The attack consisted of a wave of new bots that visited legitimate sites on the IE7 browser causing ad networks to register these bots as...

Autobots are cool; bots not so much

Over the past few decades, the half trillion–dollar global advertising industry has made the move from analog to digital. For the most part, the shift has been beneficial—but every movement has its headwinds to battle. One of the biggies for this digital shift has been...

Transparency & user privacy: Demystifying cookie law for the “EU Cookies Sweep”

Advertising allows ideas and content to flow freely across the web by subsidising the free online experience consumers have come to expect. Here at AdRoll, we believe personalised advertising makes this browsing experience more relevant and rewarding for consumers. Trust and transparency have always been...

Heartbleed Bug Notification

Earlier this week a security flaw in OpenSSL, a popular encryption package, was discovered. Known as the Heartbleed bug, it affected most popular online services—including ours. We completed a thorough review of our systems, patched all user-facing services, and have no evidence of any unauthorized...

Privacy by the Numbers

While we might not take ourselves too seriously here at ShangRolla, we take the opposite approach when it comes to consumer privacy – we take it very seriously. Our Approach It is our core belief that personalized advertising provides people with a more relevant and useful...

Align with Users for Privacy, and for More Effective Campaigns

I don’t want to serve one ad impression to a person that doesn’t want to see that ad.  That’s an impression that we and our client has to pay for that isn’t going to help achieve the campaign’s objectives. For that reason, when the topic...