Trends

Retargeting is not “bad behavior”

Notch, the creator of the popular game Minecraft, recently responded to one of AdRoll’s account managers’ suggestion that he could run a successful retargeting campaign. His response made the Reddit front page. There’s no doubt retargeting is becoming a very popular marketing technique. Nearly all brands...

[Video] How AdRoll Bids on Retargeting Impressions

Check out the video below where I describe how AdRoll bids on retargeting impressions. Alright, today we’re going to talk about what happens behind the scenes when AdRoll actually serves retargeting impressions. So the AdRoll platform is all about helping you understand the behaviors of...

AdRoll Enhancements: Best in Class Retargeting Features

Display is evolving, and retargeting is now very much in the main stream.  Brands are starting to recognize that this technology is another mandatory arrow in their marketing quiver.  The reality is that retargeting greatly strengthens your other marketing efforts, and more and more brands...

[Slideshare] What is Retargeting?

Thanks to @BeccaDaneault we now have a quick overview of retargeting up on one of our favorite sites, Slideshare. This is an informational presentation that touches on the basics of retargeting and introduces a few of the optimization techniques. Let us know what you think:...

Retargeting Report – Q1 2010

We believe in transparency.  We believe in ROI.  And with the numbers below, we think more people will become believers in retargeting. The key takeaways from this report are the following: Retargeting costs 20% less than site-targeted campaigns on a CPM basis Retargeting performs about...

How Do Cookies Work?

The Snack Pack Answer: Cookies are small files that a web server automatically sends to your computer’s web browser (think Firefox, Safari, Internet Explorer) when you browse certain websites. Cookies are stored as text files on your hard drive, and servers access them when you...

Retargeting Opportunity: 50% of Online Shoppers Browse Before They Buy

A study by e-tailing.com and PowerReviews details online shopping trends, specifically highlighting the importance of browsing to save time and increase confidence in purchase decisions. 50% of all online shoppers do research for at least half of the things they buy online. In addition, the...

Top 10 Retargeting Optimization Tips

Ready to jump on board and start a retargeting campaign for your business?  Advertisers are enjoying high ROI out of these campaigns, watching their CPCs drop and CTR soar as people are getting smarter about how to optimize.  Search marketing has gone through years of...