Best Practices

Get ready to take retargeting to the next level

In my day-to-day, I field a lot of questions from AdRoll customers on how to take their retargeting to the next level. After all, retargeting can give advertisers such a massive return on investment, and advertisers are eager to take advantage of everything it has...

The Retargeting Playbook releases today!

It isn’t every day that you get to make an announcement like this: After months of hard work, deep analysis, and witty (and sometimes not-so witty) banter, Greg Fulton, Adam Berke, and I are thrilled to tell you that The Retargeting Playbook is finally available....

Why Wait(list) for Twitter Retargeting?

Yesterday we announced Twitter Retargeting, an innovative fusion of retargeting technology and Twitter’s promoted advertising products. Our limited beta has seen exceptional demand, and we plan to set beta testers live in waves. Be sure to join the waitlist soon—you don’t want to miss the chance...

We’re Retargeting You: A Look at Our Retargeting Campaigns

Well, when you’re a retargeting company, retargeting is THE most important marketing channel you have. If you’ve visited our site in the past, you’ve, more than likely, seen our own retargeting in action. Over the past couple of years, retargeting has emerged as an important...

Digging Deeper into our Infographic Data

Revisiting our Facebook Exchange v. standard web retargeting research Facebook Exchange (FBX) was quite possibly the most significant announcement in the online advertising world last year. Fast forward six months, and we now have over 700 customers running ads on FBX — more than half...

Leveraging Behemoths: Standard Web Retargeting vs. Facebook Exchange (FBX)

How does standard web retargeting stack up against Facebook Exchange (FBX)? CLICK ON INFOGRAPHIC TO EXPAND Facebook Exchange (FBX) was, without doubt, the hottest thing that launched in online advertising in 2012. It opened up Facebook’s massive audience and ad inventory to programmatic buying, specifically...

My Predictions for 2013

“We want to get 80-85% of predictions right, not 100%. Or else we calibrated our estimates in the wrong way.” — Nate Silver Going back and reading previous years prediction posts is probably not the best way to give yourself confidence to take another swing....

How to Budget and Forecast a Retargeting Campaign

Most of AdRoll’s advertisers have specific campaign goals and targets and scale their retargeting campaign to drive as many clicks, conversions or revenue as they can while hitting these targets. That said, there are times when all of us have to stick to a budget...

Remarketing, Remessaging, Retargeting: What’s the Difference?

There are quite a few terms being thrown around in the behavioral marketing space and it can get confusing to make sense of all the products and services being offered. Display advertising providers use multiple terms for similar strategies – Google calls their product “Remarketing”...

Reduce Shopping Cart Abandonment with Retargeting

Why do people abandon their carts? Forrester Research reports that on average only 3% of shoppers make a purchase during their first visit to an online store. Of the remaining 97%, 71% place an item in their shopping cart but end up abandoning. So what...

Leveraging Retargeting to Increase Holiday Sales

With July 4th just around the corner, marketers are not only thinking about their festivities this summer, but will also need to begin planning for the upcoming fall and winter holiday seasons. Marketing (especially online marketing) is all about advanced planning, and now is the...

Google Remarketing vs AdRoll Retargeting

A lot of advertisers who come to AdRoll get started with retargeting through Google’s remarketing program. Google’s remarketing is a great place to get started and learn about how effective retargeting can be as a marketing channel, and then a lot of advertisers come to...