Trends

[Infographic] 4 Charts That Show How Much Marketers Learned About Digital Advertising in 2015

Programmatic advertising has changed dramatically over the last few years. Faster delivery; smarter algorithms powered by machine learning—what was once cutting edge is now business as usual. But how have marketers adapting to this increasingly complicated technology, and the new opportunities and challenges it provides?...

[Study] AdRoll’s 2016 Marketing Research Report Finds 66% of Marketers Plan to Increase Programmatic Ad Spend

Today AdRoll published its 2016 State of the Industry Report, a survey of 1,050 global marketers that offers their perspective on the changing advertising and marketing landscape. The in-depth annual report gives unprecedented insight into how marketers see the future of programmatic advertising, retargeting, email...

パフォーマンスマーケターのためのリターゲティングガイド:Part II

(日本語ブログはこのあとすぐ続きます)We recently introduced the basics of retargeting in the Performance Marketer’s Guide: Part I. Now, delve even deeper into the essential strategies you need to help elevate your campaigns.  As retargeting continues to deliver strong results, marketers are increasing their investment not only to meet...

AdRoll、Facebook Marketing Partnerの3つ目の認定バッジを取得

(日本語ブログはこのあとすぐに続きます)AdRoll is delighted to receive Facebook’s Small Business Solutions (SBS) badge in recognition of the value we bring to our small- and medium-sized businesses. The SBS badge recognizes Facebook Marketing Partners that have tailored solutions to small businesses, such as low minimums and easy-to-use technology...

6 Questions to ask your performance marketing vendor

With over 71% of advertisers incorporating retargeting into their marketing mix, it’s not a matter of if you’re going to retarget, but rather how you’re going to. Here are the 6 Questions that you SHOULD be asking any performance marketing vendor you’re considering for retargeting: 1. What...

“数字で見るFacebookリターゲティング”レポート2015(日本語版)

(日本語ブログはこのあとすぐに続きます)Today, I am excited to announce the release of our “Facebook by the Numbers 2015” research report. Last year’s report was a must download for all serious performance marketers who wanted to take their retargeting to the next level. This year, we provide an in-depth global...

The Performance Marketer’s Guide to Retargeting: Pt. II

We recently introduced the basics of retargeting in the Performance Marketer’s Guide: Part I. Now, delve even deeper into the essential strategies you need to help elevate your campaigns. As retargeting continues to deliver strong results, marketers are increasing their investment not only to meet...

The Performance Marketer’s Guide to Retargeting: Part I

Retargeting has been a breakout tactic since marketers first made the shift from traditional trial- and-error programs to real-time programmatic campaigns. With retargeting, marketers can directly target the most promising individual consumers with personalized ads and messaging—focusing investment on audiences that are most likely to...

Rekindle Your Retargeting: Tactics to Fire Up Your Ad Campaigns

So you’ve launched your retargeting campaign, optimized for performance, and the results are looking good. Now it’s time to see what other advanced retargeting tactics can do for your brand. Here are a few options that you might not have considered: Pair your CRM with retargeting...

Segmentation: the key to an effective retargeting strategy

I’ve just published the second column in my “Get with the Program(matic)” series for New Zealand’s StopPress  on programmatic ad buying and retargeting best practices. In my second edition, we talk about the basics of audience segmentation. Poor (or no) segmentation is one of the...

7 B2B Creative Best Practices to Drive Higher Conversions

B2B creative can be difficult to produce. Typically, we aren’t promoting the – conventionally – sexy or trendy products you might see in the B2C or retail world, and can’t rely on attractive images of clothing or travel destinations to drive clicks. But that doesn’t...

Get with the program(matic): the meaning behind the jargon

Over the next six weeks, I’ll be answering all your questions about programmatic and retargeting in my column on StopPress: Get with the program(matic). The first article, The Meaning Behind the Jargon, is online now: you can read the full article here. — Digital advertising is...