Customer Corner

[Customer Corner] Campaign Monitor’s Head of Organic Demand Generation Talks Challenges, Partnerships & Tips

AdRoll: Tell us about Campaign Monitor. Samantha: Campaign Monitor is easy-to-use, professional-grade email marketing and automation for today’s fast-growing businesses. Our software is used by over 2 million people at 200,000 businesses around the world. AdRoll: Describe a day in the life of the “‎Head...

[Customer Corner] Tips for Using Retargeting to Drive ABM Success (Part 1)

During my B2B marketing career, I’ve noticed one universal truth time and time again. Very few companies want to be first in the pool when it comes to adopting an emerging technology. Given this environment, I’m passionate about customer marketing campaigns—they’re a vital part of...

How AlienVault Converts Leads Without Breaking the Bank

At AdRoll, we love hearing about how our customers utilize our platform to drive results and succeed in their respective industries. In a highly competitive and overwhelming B2B market packed with vendors offering many different products, integrations, customer service levels, and new innovations, it’s important...

What is Email retargeting?

If you’re a marketer that’s responsible for growing your business, you’re likely faced with endless options or tools that promise to help. To evaluate these tools, it’s important to understand how they might be defined differently. In this post, we’ll look at email retargeting specifically....

プログラマティックの実情 [Vol.1] 〜リターゲティングが得意なこと?

(日本語ブログはこのあとすぐ→) Programmatic advertising has changed dramatically over the last few years. Faster delivery; smarter algorithms powered by machine learning—what was once cutting edge is now business as usual. But how have marketers adapting to this increasingly complicated technology, and the new opportunities and challenges it...

The RollUp: Web retargeting enhancements, a new dynamic ad builder, and more

Over the last month, we’ve released a number of updates to our web retargeting product. We also added integrations with two prominent sales automation platforms and a data connecting technology—helping AdRoll users create more cohesive and efficient full-funnel campaigns. Read on to learn what’s new...

Key Takeaways from Full-Funnel Reporting

It’s difficult to draw a direct line from brand-new site visitors to their impact on the bottom line. That’s why we recently introduced the Full-Funnel Conversion Insights report, which helps AdRoll advertisers measure how many brand-new site visitors—brought in by Prospecting—have become active on your...

Is Marketing Attribution Making a Difference for Your Organisation?

In the past, marketing attribution used to be a much simpler proposition – with the understanding that the last click was the point in which, say, interest turned into a buying decision. However, device proliferation means that it’s increasingly challenging to gauge at which points...

AdRoll Shortlisted for Best Retargeting Campaign in 2016 European Performance Marketing Awards

AdRoll are delighted to be shortlisted for Best Retargeting Campaign for our work with Virtua and Nestlé Shop as part of PerformanceIN’s European Performance Marketing Awards. We are in great company with so many well known brands and some of the finest examples of performance...

カスタマージャーニー全体を”フルファネルレポート”で把握!

(日本語ブログはこのあとすぐ→) Many marketers are familiar with the age-old model of full-funnel marketing: you start with a large audience at the top, and then over time and with further engagement is whittled down to a smaller group that converts into customers at the bottom.  Click here for...

Ad Tech in Plain English: How Retargeting Works on the Web, Mobile Devices and Social Media

The terminology and technology behind retargeting is intimidating. Ad exchanges, programmatic purchasing and confusing acronyms like CTC, CPM and CTR can create a high barrier of entry for curious marketers. Thankfully, the work involved in running a retargeting campaign is simple and intuitive. For those...