Customer Corner

[Customer Corner] Digital Marketing Adventures with Peak Design (Part 1)

In a Bay Area economy dominated by venture capitalism, Peak Design is unique. Unlike many of their San Francisco-based counterparts, they believe that crowdfunding is the best way to bring new products to life. And who can blame them? Since 2011 they’ve been able to funnel...

How One Tiny Google Analytics Metric Can Tell You Volumes About Your Retargeting Campaign

Marketers have made enormous strides in understanding key marketing success metrics. Our latest State of the Industry survey, for example, found that approximately 80 percent of marketers were confident in their ability to track and analyze attribution—assigning credit to the right marketing efforts— 10 percent...