News

2017: The REAL Year of Attribution

Nearly 60 percent of Marketers Plan to Change their Attribution Model in 2017 Download our 2017 State of Performance Marketing Report I’m often asked, “What will be the header bidding of 2017?” Now I know my answer to that question. For several years, industry experts...

プログラマティックの実情 [Vol.1] 〜リターゲティングが得意なこと?

(日本語ブログはこのあとすぐ→) Programmatic advertising has changed dramatically over the last few years. Faster delivery; smarter algorithms powered by machine learning—what was once cutting edge is now business as usual. But how have marketers adapting to this increasingly complicated technology, and the new opportunities and challenges it...

入札アルゴリズム”BidIQ”最新版(モーツァルト)でCPC約25%低減。パフォーマンス、制御性、モバイルリーチ向上を実現

(BidIQ新バージョンに関する日本語ブログはこのあとすぐ→) The goal of our platform has always been to make it easy to launch marketing campaigns that work. And with our newest BidIQⓇ iteration, BidIQ Mozart, we’re taking our campaigns to the next level—with better performance, more campaign control, and greater reach into your customers’ cross-device...

BidIQ Mozart: Intelligence to Bring You Better Performance, Control, and Mobile Reach

The goal of our platform has always been to make it easy to launch marketing campaigns that work. And with our newest BidIQⓇ iteration, BidIQ Mozart, we’re taking our campaigns to the next level—with better performance, more campaign control, and greater reach into your customers’...

Get Personal: Move Beyond “Spray and Pray” Marketing Emails

Spending a lot of time crafting emails that speak to all of your customers? Creating content is hard, so let us take one thing off your plate. SendRoll brings the power of retargeting to the inbox, and with SendRoll Product Recommendations, you can launch a...

Q&A: Meet Steve Zisman, One of the Brains Behind AdRoll’s Performance Algorithms

We talked to Steve Zisman—AdRoll’s Principal Product Manager for programmatic advertising products, including our BidIQ algorithm.

The rise of programmatic vs the challenge of attribution

Programmatic advertising: it’s easy to forget just how new it really is. The earliest seeds of this industry were planted less than a decade ago and, in recent years, mainstream businesses and media have been the primary adopters. As in all industries driven by disruptive...

[Infographic] 4 Charts That Show How Much Marketers Learned About Digital Advertising in 2015

Programmatic advertising has changed dramatically over the last few years. Faster delivery; smarter algorithms powered by machine learning—what was once cutting edge is now business as usual. But how have marketers adapting to this increasingly complicated technology, and the new opportunities and challenges it provides?...

[Video] Breaking Down Google’s First Quarter Under Alphabet

Last week, we saw a breakdown of Google’s first quarter under Alphabet. Major takeaways included: Google is making significant strides in the increasingly important mobile market, with its earnings surging 45 percent to nearly $4 billion, or $5.73 per share. Third-quarter revenue increased 13 percent to...

Get with the program(matic): the meaning behind the jargon

Over the next six weeks, I’ll be answering all your questions about programmatic and retargeting in my column on StopPress: Get with the program(matic). The first article, The Meaning Behind the Jargon, is online now: you can read the full article here. — Digital advertising is...

Real-Time With AdRoll CTO Volonghi On RTB’s Tech & Growing Data Pool

Recently, AdRoll CTO Valentino Volonghi sat down with MediaPost‘s Tyler Loechner for a Q&A in the series Real-Time Daily. Below is an exceprt of the article that appeared in MediaPost November 17, 2014. Find the original article here:  Real-Time Daily spoke with Valentino Volonghi, chief technology officer of AdRoll, a large...