Best Practices

[Infographic] Why You Should Keep Running Holiday Campaigns into the New Year

Want to learn more? Sign up for our webinar on January 5th! Many marketers are aware of the importance of investing in digital marketing throughout November and December. But those who aren’t looking beyond Christmas may be missing out on key opportunities to use their...

[Infographic] Why Thanksgiving Weekend Could Make or Break your Entire Holiday Season

Many marketers have already moved on to planning for the first half of 2017 and beyond. But when we unwrapped consumer purchasing behavior over the holiday season, we found some incredible results. Before you lock up your spend for Thanksgiving weekend, take a look at this...

How are marketers finding new customers?

New customer acquisition is undoubtedly important for digital marketers, and we wanted to better understand how advertisers are approaching it. We surveyed advertisers across industries to see what tactics they’re using to drive new customers, which channels deliver the strongest performance, where budget is being...