News

AdRoll Fights Invalid Traffic Surge, Blocks IE7

In July 2014, an invalid traffic attack on IE7 browsers began causing trouble for advertisers and marketers in the US. The attack consisted of a wave of new bots that visited legitimate sites on the IE7 browser causing ad networks to register these bots as...

Autobots are cool; bots not so much

Over the past few decades, the half trillion–dollar global advertising industry has made the move from analog to digital. For the most part, the shift has been beneficial—but every movement has its headwinds to battle. One of the biggies for this digital shift has been...