Thought Piece

How AdRoll cut our retargeting CPA in half using Dynamic Ads for B2B

Working at AdRoll has many perks. From Monday night dinners and monthly wine tastings, to team outings and the obligatory ping-pong tables—the list is pretty long. But one of my favorite perks as a member of AdRoll’s marketing team, and as a certified digital marketing...

[Infographic] Why You Should Keep Running Holiday Campaigns into the New Year

Want to learn more? Sign up for our webinar on January 5th! Many marketers are aware of the importance of investing in digital marketing throughout November and December. But those who aren’t looking beyond Christmas may be missing out on key opportunities to use their...

[Webinar] How to Capture New Leads with Persona-Based Marketing

Register for the webinar here! In order to stay competitive, Pantheon knew they needed to fully detail how different groups of customers convert. With that knowledge, they began running full-funnel marketing campaigns that tailored messaging to various, well-defined buyer personas. And it worked. Join Pantheon’s...