Best Practices

Blogging for Beginners: 9 Tips for Pulling Awesome Content Ideas Out of Thin Air

Authority figures; wild animals up close; mortality. There are few things more intimidating than a blank page you intend to fill with good ideas. If you’ve been tasked with writing a blog post, and you want to make it good, try these techniques to get...

7 Content Marketing Mistakes Made in 2015… And Ways to Improve Next Year

You were ambitious this year. You built a plan. You took a class. You went to meetups, reached out to mentors, watched webinars and read articles on Medium. You took a number of positive steps in the right direction. Of course, self reflection should also...

3 Ways to Optimize Your B2B Content Marketing with Retargeting

Content marketing has quickly become a top marketing initiative in the B2B tech sector. Today, 86% of B2B marketers rely on content marketing not only to educate and boost awareness, but also to drive customer action. Retargeting can play a key role in extending your...

7 B2B Creative Best Practices to Drive Higher Conversions

B2B creative can be difficult to produce. Typically, we aren’t promoting the – conventionally – sexy or trendy products you might see in the B2C or retail world, and can’t rely on attractive images of clothing or travel destinations to drive clicks. But that doesn’t...

Top 3 B2B planning tips for a killer start to 2015

The hectic holiday season will soon be wrapping up, which means customers and prospects will be returning to the office, ready to kick off their 2015 planning. Key decision makers will be reflecting on last year’s results, deciding what worked and what didn’t, and looking...

4 Essential Ecommerce Marketing Tactics

Today’s post comes from Gracelyn Tan, Volusion.  When it comes to your ecommerce marketing strategy, you know it takes more than just a couple of emails and word of mouth to get your brand out there. You remember that it takes time and patience, but...

Top Tips for Startup Marketing

Last night, I participated in a TechCrunch Meetup panel on “Marketing for Startups“, hosted and moderated by the folks at EFactor. Other than myself, the Director of Marketing at AdRoll, the panel participants talking about startup marketing included Lisa Abramson, director of marketing at Rhythm;...