Best Practices

Measure Impact with AdRoll’s New Attribution Dashboard

What contributes to a user’s decision to convert on your site? If you’re like most marketers, this can be tough to answer. Certain channels, like display and email, are easy to measure based on the actions and clicks they drive, but we often downplay the...

[Customer Corner] B2B Demand Generation with ProsperWorks

50% of CRMs fail because of a lack of adoption. ProsperWorks is the first solution to solve this by delivering a CRM that’s intuitive, easy-to-use, and seamlessly integrated with G Suite. They believe that CRMs should give more to users than they take. So, they...

AdRoll Shortlisted for Best Retargeting Campaign in 2016 European Performance Marketing Awards

AdRoll are delighted to be shortlisted for Best Retargeting Campaign for our work with Virtua and Nestlé Shop as part of PerformanceIN’s European Performance Marketing Awards. We are in great company with so many well known brands and some of the finest examples of performance...

AdRoll Commissioned Forrester to Survey Business to Business Marketers and the Results May Surprise You

Have business to business (B2B) marketers been slow to adopt digital marketing technology? Can programmatic advertising be used effectively by B2B marketers to reach potential customers early in the buy cycle? If B2B marketers have been slow to adopt digital marketing technology, what channels are...

3 Ways to Optimize Your B2B Content Marketing with Retargeting

Content marketing has quickly become a top marketing initiative in the B2B tech sector. Today, 86% of B2B marketers rely on content marketing not only to educate and boost awareness, but also to drive customer action. Retargeting can play a key role in extending your...

3 Reasons to Keep Your B2B Campaigns Humming Year-Round

A healthy lead gen program doesn’t go on autopilot between Memorial Day and Labor Day. The savviest marketers are using summer to build up their pipeline for the rest of the year. With vacation on the brain and an upsurge of “Out of Office” auto-responders,...

5 Pro Tips for B2B Marketers

Over 70% of B2B buyers said that they conduct more than half of their research online before making an offline purchase. Today, B2B marketers need to understand their customer’s consideration cycle, product research habits, and buying behaviors better than ever before. This intelligence can help...