Trends

Get with the program(matic): the meaning behind the jargon

Over the next six weeks, I’ll be answering all your questions about programmatic and retargeting in my column on StopPress: Get with the program(matic). The first article,┬áThe Meaning Behind the Jargon, is online now: you can read the full article here. — Digital advertising is...

How Japan is Embracing Retargeting

In markets around the world, retargeting has been helping marketers make the shift from traditional trial-and-error programs to real-time programmatic campaigns. But how can it serve the unique needs of Japanese advertisers? We partnered with third-party research firm Qualtrics to survey 200 professional Japanese marketers,...

Survey says: Australian marketers are savvy innovators

Australian marketers are performance-focused innovators, adopting the full range of tools to pursue full-funnel, multi-platform, data-driven marketing strategies, according to our recent State of the Industry Report Australia. We partnered with third-party research company Qualtrics to survey 200 professional marketers in Australia across a variety...