Best Practices

4 Ways to Overcome Recruiting Bias

This article was originally featured as an exclusive for Inc.com. Employee referrals are the lifeblood of Silicon Valley recruiting—but they don’t always produce the diverse workforces that can drive companies to outperform. We recently learned this firsthand when we discovered our own unconscious recruiting bias....

[Interview Series]: The Importance of D&I in Tech

As we all know, diversity and inclusion (D&I) is a hot topic of conversation. It’s a motivating factor behind surveys, data, articles, lawsuits, and actions that make our workforce diverse and inclusive. In the fields of AdTech & STEM especially, initiatives are being built in...

How CRM Is Bringing Down The Walls

This article originally appeared in AdExchanger, April 9th, 2015. See original article here. “Data-Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. The new ways that marketers are leveraging customer relationship management (CRM)...

Ashu Garg: New Research on The Decade of the CMO

“It has never been a more interesting time to be a marketer. As digital technology has matured, consumer media consumption has shifted from newspapers and television to an always-on, multi-device world that’s highly measurable. This has caused the required skill set for marketers to shift....

[Video] Ad Hacks Too Good to Pass Up

When it comes to startups, marketing efforts need to be as innovative as the products themselves. However, startups also need to be cautious given limited funds and resources. Here at AdRoll, we understand scrappy and know that marketers need to stretch their dollars. And, while...

Remarketing, Remessaging, Retargeting: What’s the Difference?

There are quite a few terms being thrown around in the behavioral marketing space and it can get confusing to make sense of all the products and services being offered. Display advertising providers use multiple terms for similar strategies – Google calls their product “Remarketing”...