All Eyes on the News Feed

Facebook’s News Feed is the reason that billions of users log into the platform each month, and where they spend the most time. Today, I’m excited to announce that our real-time dynamic creative retargeting solution, will now serve in that space.

These new units, available through beta release with white-listed FBX Qualified Buyers, offer a higher-quality, more-engaging advertiser experience resulting in better performance when compared to their static counterparts. From our initial test, real-time dynamic creative retargeting in Facebook’s News Feed produced:

  • 80% increase in click-through rate (CTR)
  • 34% decrease in cost-per-click (CPC)
  • 23% decrease in cost-per-action (CPA)

Dynamic Ads: Beautiful, Personalized & Scalable

Alex and Ani NF Example

Dynamic creatives enable brands to re-engage site visitors with beautifully-personalized ads featuring previously-viewed, recommended or similar products. Using data collected through our SmartPixel, our advanced recommendation engine customizes every impression by determining the best product to serve to each site visitor. With our automated image editor, products look great and are never stretched or squeezed when served front-and-center in the News Feed. Additionally, advertisers are able to fully customize ad copy by dynamically changing text such as title, price and promotion. Better still, by pulling straight from your product feed, dynamic creatives are easy to set up and highly-scalable.

The Initial Results

From our alpha test of top national online retailers, we found dynamic ads in the News Feed to garner an 80% increase in click-through rate (CTR), 34% decrease in cost-per-click (CPC) and 23% decrease in cost-per-action (CPA) when compared to static News Feed units.


Dynamic Creatives in Facebook News Feed

Skullcandy, the leading audio brand that reflects the collision of music, fashion and action sports lifestyles and one of our earliest adopters, witnessed tremendous success with the product. “Dynamic creatives in the News Feed is already a strong performer for us and we’ve seen a nearly 50% increase in CTR with these campaigns,” said Jeremy Martinez at Skullcandy. “We’re proud to be one of the first to launch a Facebook campaign with this level of performance and personalization.”

To get started with dynamic ads in Facebook’s News Feed, contact your Account Manager or today!