[Customer Corner] How Food Tech Startup, Freshly, Is Able to Scale Rapidly Despite Industry Challenges (Part 1)

Do you have a sweet tooth? Or love to buy the latest cosmetics? With the rise of subscription-based companies selling everything from cookies to beauty products, it’s easy to find a service that fits your needs. For this industry one of the hottest trends is...

How AdRoll Has Helped HubSpot Customers Supercharge Their Purchase Funnels

Try AdRoll and HubSpot’s integration today It’s been just a few months since we launched our integration with HubSpot, and we now have more than 700 joint customers—doubling since the June launch. As a HubSpot Connect partner, HubSpot users can directly sync customer data and...

Full-Funnel Marketing Strategies with AdRoll

The funnel is a well-understood marketing concept that is usually split into three stages—each of which presents marketers with a unique set of challenges. At the top, marketers generate awareness. In the middle, they nurture potential customers. And at the bottom, they turn prospects into...

How Mabbly Is Helping to Grow Digital Brands with AdRoll

AdRoll has many leading agency partners all over the globe. We chatted with Mabbly’s Art Director, Taj Tarsha, to find out how his team has produced amazing results for their customers and how they have utilized the new AdRoll and HubSpot integration. AdRoll: Tell us...

[Customer Corner] Lessons in Digital Acquisition at Lending Club

AdRoll sat down with Megan Lookabaugh, Senior Marketing Manager at Lending Club, to discuss her role, the challenges for finance marketers, and her tips for marketing success. AdRoll: Tell us about your role at Lending Club. What does a day in the life of a...

Trackology: A New Webinar with Bitly and AdRoll

You invest time and money to build up your audience through display channels, social media, and email lists. But how much of that audience is actually engaging with your content? More importantly, if you’re using paid channels to reach people, how effective are your efforts?...

[Customer Corner] Campaign Monitor’s Head of Organic Demand Generation Talks Challenges, Partnerships & Tips

AdRoll: Tell us about Campaign Monitor. Samantha: Campaign Monitor is easy-to-use, professional-grade email marketing and automation for today’s fast-growing businesses. Our software is used by over 2 million people at 200,000 businesses around the world. AdRoll: Describe a day in the life of the “‎Head...

No clicks on your first email? Send a series of follow-up emails with SendRoll!

Try follow-up emails in SendRoll today! Sometimes, your subscribers need a little extra nudge. So why not reach them where they spend most of their day online—their inbox? Our email retargeting tool, SendRoll has been helping businesses extend their retargeting campaigns to the inboxes of...

How Agencies Can Become Ad-Tech Innovators

Do you consider your agency to be an ad-tech leader? If so, read on. AdRoll Partners Europe is a certified AdRoll endorsement recognising agencies that are ad-tech innovators. AdRoll will award the accreditation to full-service advertising agencies, display vendors, and consultancies. If chosen to participate,...

[Customer Corner] What Small Businesses Do Right for a Thriving Fall Season

There’s more to a business’s successful fall season than offering customers all the pumpkin-flavored (or scented or shaped) things that they could ever want. Whether your business is a pop-up store or an established year-round company, you can experience seasonal success and keep it going...

[Customer Corner] Tips for Using Retargeting to Drive ABM Success (Part 2)

Infusing Predictive Insights into ABM Prospecting When it comes to our account-based marketing (ABM) strategy specifically, retargeting is a valuable channel for getting the right messages in front of our top prospects. However, in the past, I have struggled to find the right approach for...