AdRoll + GIT + Marketo ad:tech Evening Bash

Thanks to everyone who came out to our event at Monarch on Tuesday night! We hope you had a fabulous time (despite the less-than-stellar weather) and were able to drink, eat, dance and network the night away! As expected, we had a fabulous turn out...

Time to Party: AdRoll + GIT + Marketo ad:tech Evening Bash is Tonight!

We’re pretty excited here at the AdRoll office today, as it’s finally the day of our ad:tech Evening Bash with Girls in Tech and Marketo! A special shout out to Premier Staffing for helping us bring you a night of appetizers, open bar and dancing...

Actionable Analytics: An Essential Concept for Driving Conversion

In display advertising, data can be broken into two categories; targeting, and analytics. Targeting is the act of matching up your messaging with the right customer segments.  Analytics refers to how you measure the results of your actions. Now more than ever, in order to...

Guest Post: Multi-Touch Attribution Modeling

The following is a guest post by Sean Nowlin, the senior display media manager at PPC Associates. “Giving credit where credit is due is a very rewarding habit form. Its rewards are inestimable.” These two oft-quoted lines are attributed to the late Loretta Young. While...

AdRoll attends SXSW Interactive 2012

The AdRoll team just landed back in San Francisco, after having spent the weekend in Austin, TX at the annual SXSW Interactive Festival. While SXSW Music is one of the largest music festivals in the country, SXSW Interactive, which happens at the same time, is...

New Hires, New Branding and More!

Today our friends over at VentureBeat covered our continued growth story, which included information on key engineering hires, a rebrand (check out our new logo above) and our efforts to scale the AdRoll platform to meet ever increasing customer demand. On the engineering side, we’re...

AdRoll sponsors Miva Merchant Conference 2012

This week we’re at the Miva Merchant Conference networking, speaking and enjoying the scene in sunny San Diego! Miva Merchant, a leading supplier of e-commerce software and services, hosts the conference each year. It’s a great opportunity for online business owners and service providers like...

AdRoll Open House: Cheers to ShangRolla!

Last Thursday evening we celebrated our new digs at 972 Mission (affectionately named ‘ShangRolla’) with an open house party. Complete with Blackjack tables (all legal, of course!), tasty bites by Straw Carnie Catering, tunes by DJ Baron Von West, lots of bubbly and over 200...

eTail West 2012: Hello Palm Springs!

This week, the AdRoll team is in Palm Springs for eTail West 2012. eTail is one of the largest eCommerce conventions in the country (along with Shop and IRCE.) Thousands of retailers from the apparel, sporting goods, electronics, books, music, and several other industries gather...

AdRoll Welcomes AdWords’ Former Head of North American Sales To Lead Our Sales Team

Today is a big day for AdRoll. We are excited to be adding Suresh Khanna as our new VP of Sales. Suresh joins us after nearly six years at Google, where he led and grew the North American new sales team for Google AdWords. Before...

2011 in Numbers

With lots of friendly new faces, a spacious new office (“ShangRolla”) and an average of 300 new customers a month, AdRoll is growing fast. Today, we’re excited to share the metrics that prove it. In 2011, we increased our revenue by over 400% to achieve...

Display Advertising Creative Makes a Comeback

Did you dust off your TI-82 in 2011?  Well, you wouldn’t be alone. 2011 was a left-brain year for display advertising.  Ad technology businesses rushed to develop tools and methods for leveraging an increased availability of RTB inventory.  DSPs and other buying platforms developed and...