Could Retargeting Become the Indie Film Industry’s #1 Marketing Tool?

As you may have seen, last week AdRoll announced $15M in new funding from Foundation Capital, Merus Capital and Accel Partners. We also spoke with the media about how we plan to use the new funding, which includes further expansion into verticals like Entertainment —...

We’re Rolling In New Funds

In 2007, when we founded AdRoll with the mission to make display advertising work for everyone, our work was cut out for us. At the time, the banner ad world consisted of the biggest name brands (think Doritos) running ineffective ads on premium sites at...

AdRoll Named eTail Rising Star 2012

We’re thrilled to announce that AdRoll has been recognized as an eTail Rising Star Start-up Company by the eTail community! To keep a pulse on the ever-changing landscape of retail technology, eTail polled its community to identify ‘rising star’ brands that are indispensable to their...

Leveraging Retargeting to Increase Holiday Sales

With July 4th just around the corner, marketers are not only thinking about their festivities this summer, but will also need to begin planning for the upcoming fall and winter holiday seasons. Marketing (especially online marketing) is all about advanced planning, and now is the...

Lots of New ‘Rollers in the House!

The past few months have been a thrill at AdRoll, as we continue to build out our engineering, marketing, sales and operations teams. We’ve experienced a 334% increase in our customer base from 2011 to 2012, and have done some serious hiring to keep up...

Retargeting for Sporting Events and Ticket Sales

With the NBA finals in full swing (c’mon OKC!), it’s a good time to take a look at how retargeting can impact sporting events and ticket sales. Retargeting can be an extremely effective advertising tool for college and professional sports teams, even in the off-season,...

Top Tips for Startup Marketing

Last night, I participated in a TechCrunch Meetup panel on “Marketing for Startups“, hosted and moderated by the folks at EFactor. Other than myself, the Director of Marketing at AdRoll, the panel participants talking about startup marketing included Lisa Abramson, director of marketing at Rhythm;...

Five Tips to Enhance Financial Retargeting Campaigns

This week, the AdRoll team is headed to the Practitioners Symposium and Tech+ Conference in Las Vegas. The three-day conference is geared towards finance industry professionals interested in learning about tech solutions. A major focus of the conference will be how the dramatic shift towards...

Optimize Video Game Marketing with Retargeting

The AdRoll team is headed back to LA this week for E3, the world’s largest trade show for computer, video games and related products. The show draws thousands of attendees interested in learning about the future of interactive entertainment, including leading video game companies, media...

Look out IRCE 2012 in Chicago!

The AdRoll team will be rolling out to the Windy City for the Internet Retail Conference & Exhibition hosted in McCormick Place West. IRCE is one of the largest e-commerce events with over 8,000 e-retailing executives ready to network and learn about the latest marketing practices and...

Online Advertising: Top Ten Must-Read Articles

There have been quite a few really great reads for digital marketers as of late. The AdRoll team has enjoyed reading (and debating) the following articles, so we thought we’d share our top ten favorites from the last month or so. Trending digital marketing topics...

Google Remarketing vs AdRoll Retargeting

A lot of advertisers who come to AdRoll get started with retargeting through Google’s remarketing program. Google’s remarketing is a great place to get started and learn about how effective retargeting can be as a marketing channel, and then a lot of advertisers come to...