We have some pretty stellar, interesting characters here at ShangRolla (also known as AdRoll HQ). Given that fact, we thought it’d be fun to give you guys a little taste of the unique culture, talent and personalities behind the world’s largest retargeting platform, in the form of monthly video profiles.

Without further ado, I present to you the first edition of our new monthly video series “How We Roll”, featuring Greg Fulton, our senior director of product, and Boodha, our canine director of bark-eting. Boodha is a regular at ShangRolla and we all love her because let’s face it — not every dog can do the Sprinkler with such pizazz. We’re even naming our new real-time bidding technology after her. Yes, really.